Augmented Reality Business to Business, is a father and son team of B2B copywriters. We live in Cuenca, Ecuador, which is on Eastern Standard Time or Central Daylight Time, depending on the time of year.

AR and VR are technologies that stir our imaginations. We would like to establish ourselves as the go-to B2B copywriters in these fields.


Hi, I’m Gordon Foreman, the dad. I have a BS Degree in Civil Engineering, and an MS Degree in Civil/Environmental Engineering. I worked in a variety of capacities at Los Alamos National Laboratory in Los Alamos, NM for over 25 years, including a 2.5-year stint as a technical writer/editor, until retiring several years ago. I wrote and self-published PC Buyer’s Handbook in 1994, and published updated editions every year through 2003.

I have been imagining the possibilities of virtual reality for over 30 years, but until recently the hardware was simply not there. To see a few of my ideas, see our Vision: AR and Vision: VR pages.


Hi, I’m Ben Foreman, the son. I have a BS Degree in Computer Science, and am proficient in setting up websites using WordPress. Several people have told me that I have a talent for taking complex subjects and making them understandable.